mardi 24 février 2015

Does this Chinese font fit in with our brand?


We are about to make the Chinese version of our charity website live but I'm not certain about the font we are using. Our Chinese office say they are happy with the system default but they don't have any design expertise. Could anyone help advise?


We use Frutiger for all of our Latin alphabet sites.


UK home page


The Chinese site can currently be found here: http://live.ciwf.cn/


China home page


The font that I am considering is HeiS ASC Simplified Chinese (http://ift.tt/1Es7RJf). I'd like to know whether this is a truer sans-serif style when viewed by a Chinese user, or whether this is in fact a consideration in the Chinese alphabet.


This is a mockup of the proposed font.


enter image description here


Happy to consider any other alternatives if they are closer to our existing brand.





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