mardi 16 décembre 2014

What is so good about Helvetica?


For as long as I have known, a majority of designers have been beyond enamoured with Helvetica. While I can see that it's a nice typeface, I really don't understand the hype.


Some research into the matter yields some arguments: Helvetica is neutral, well-glyphed and has been in use for long.


According to this article, Helvetica has become associated with business culture and is a 'safe' choice.


These arguments don't convince me of Helvetica's superiority. Why is Helvetica so good? Is it objectively better than any other neutral, well-glyphed and not too young a sans serif typeface? I know it's way better than Arial, but is it better than Futura, Frutiger or Myriad? And if so, why?


I understand that this question is at least partially opinion-based, so I'd like to point out that I'm looking for objective answers here. I'd like to be swayed with some proof, not with feels.





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