lundi 29 décembre 2014

Critique: logo design for an engineering company that makes machinery


I'm designing a logo for a new company that will build plastic manufacturing machinery - a fairly small-sized low-tech industry where stability, solid engineering, and even country of manufacturer is of elevated importance.


The logo will go on a range of sizes: from small scale, like business cards, to logos imprinted on the machinery, to digital, to a sign on a building.


Features in order of importance:



  1. Giving a feeling of solid and well-engineered product

  2. Modern - yes, but not new, hip and startupy

  3. Canadian (red/white) but not in-your-face-Canadian. Not a deal breaker


Variations


This would go on business cards, official company correspondence:


Business cards, letter heads


This would go on signs, machinery:


machinery, building sign


This would be a standalone logo where otherwise the name of the company is known or implied by the context:


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