Using .ai, how do a create bleed lines for print

I am a noob trying to learn how to properly create 'cut lines' and 'bleed lines' for a die cut shapes for print using .ai cs6.

The object is something like this:

I am looking to know how to properly mark my cut lines and outline the shape with the red dashes 'bleed lines' so the red dashes do not appear inside the shape. Just the outer outline of shape should have the red dash bleed lines.

This is the .ai file of the uploaded .png since they dont allow .ai uploads http://ift.tt/1rpCflK but its probably easy enough to understand what I am looking to know without referring to this .ai file.