samedi 13 décembre 2014

Logo comparison - Brand association


I've been designing a couple logos and I'm finding it difficult to identify the more suitable one for my brand. Here they are:


http://ift.tt/1z6Hyb9 http://ift.tt/1z6Hybd


Just a brief background on what we stand for, we're looking for a logo that's associated with humanity.


Also, what thoughts, opinions, assumption etc. come to mind when you look at each logo and name?


The way I see it is with the ensō logo, I get to create a brand image without consumers associating the logo with anything (Dove beauty products, salons etc.) Essentially, with ensō, I feel I get to create the story. But the bluedove logo gives the consumer some insight on what we stand for very blatantly and therefore might be easier to market.


Would love to hear your overall opinions on both designs and names, thanks!





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