How can the "dress" optical illusion be accurately reproduced on other images?

By now pretty sure the entire world is familiar with the "dress" optical illusion as it will one day be known. My question is how can this illusion be reproduced on other images?

For those living in the social media dark ages, here is the image:

In general terms, some people have to refocus in order to see the correct colors of Black and Blue. It is possible to re-"tune" your eyes and see the Gold and White but very difficult. For the most part once you see it Black and Blue you can't go the other way.

Again though - the question is how can this illusion be reproduced in order to use it in various designs?