Design Problem: Creating a Guide to Incentives

I'm seeking to create a 1-page guide to assist renewable energy activists in designing programs. The purpose of the guide is to communicate the different ways to incentivize adoption of renewable energy to different end users. My team and I want this guide to embody 2 concepts:

1. Incentives :: There are different sorts of incentives. For example, there are financial incentives like stipends and tax breaks. For another example, there are emotional incentives like feeling good about doing what you believe to be the right thing.


2. Relationships :: These incentives flow as transactions from one party to another. So a government might issue a tax break to a household, whereas a utility company might offer a stipend to a business, whereas a community leader might offer public recognition to a forward-looking utility company.

I have this drawing, which is intended to help activists ensure that any program they create delivers as many incentives as possible and at least one of each.

However, I feel it does not make it clear (A) how they are supposed to use it and (B) for what purpose. How could I increase clarity of using this guide and clarity of its purpose?

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