Are there any go-to resources for how to grab users or readers attention?

When a reader looks at a magazine, their eyes may dart to different things on a page in a particular order. I have seen graphs of this and it's astounding how much surface area the eye can cover. I also know designers take advantage of this trying to influence readers perceptions by creating visual effects that grab attention. I just use magazines as an example because I've had the most experience with them. But this obviously applies to a large range of different kinds of creative mediums such as web design, TV, art, and more.

I would like to read more about attention and ways to design my spreads or web pages in ways that grab attention more effectively. What are some of the well-regarded resources people consult on this matter?

I study neuroscience and various forms of psychology, but a lot of neuroscience literature isn't written to be practical. I'm looking for resources to help my designs by understanding the process of attention-grabbing from a designer's perspective.